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Barbie ®'s evolution has seen efforts to promote diversity and empowerment in a variety of ways in the past decade. But here we were: myself and my reluctant but dedicated husband going to the local theatre at 11:10 am on a Friday. The theatre was about halfway filled with people wearing pink, ready to see the movie. A row of teenage girls in front of me in sequin pink skirts, headbands, and dresses. Two middle-aged women - one with a pink top and the other with her pink handbag in solidarity.
It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. And who could blame us? From what we've saw before the movie made it to cinemas (you know, the Insta pics and YouTube clips), the London-based costume designer Jaqueline Durran has had quite the blast creating the outfits for the film. We're so here for the references to the doll's OG '50s and '60s looks (we're talking gingham prints and retro silhouettes) alongside sportswear and disco references from the '80s. The real world, on the other hand, was cold, dark, and without feeling. But it was real and invoked true emotions. They have sparked debates, conversations, and changes in societal attitudes, highlighting the interconnectedness of consumer products, media representation, and cultural values.
Yellow is the contrary color. It usually means that something has two sides or that a character is feeling pulled in two directions. When I polled my audience to see what they thought of the movie, I mainly got responses from women aged 20-50.
Why has Barbie ® catapulted into international stardom, grabbed the heart of my barista, and had publications chasing me all week wanting thoughts on the power of color psychology in the film?
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If you are still contemplating whether a Prime membership aligns with your needs, you can also make use of the free trial. Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas. Greta Gerwig's live-action " Barbie" stars Margot Robbie as the iconic character and Ryan Gosling as boyfriend Ken. Gosling even bleached his hair platinum blonde to slip into the look. And the "Barbie" movie outfits are a visual feast for the eyes. People were actually bonding over a female movie experience, like Sex & The City The Movie, and yet even more seemingly bonded due to the color worn. Kind of like Harry Potter where moviegoers would wear robes. It's important to note that while Barbie ® and the color pink have had a significant impact on culture, these effects are complex and multifaceted.
She drives her pink car, waving at all the other Barbie's, and ends her day with a huge party at her place. Her outfit changes to silver sequins. Partnering with over 100 brands, Barbie ® became as tactile as its doll - but in real world advertising. David Loranger, Professor of Fashion Merchandising and Marketing at Sacred Heart University, believes we're drawn to colors because they instantly convey various emotions. I believe all of this contributed to the creation of the movie and Mattel ® being willing to work with the studio. Despite her unrealistic dimensions, every single woman remembers Barbie. We remember playing with her in our homes, taking her everywhere we went, and playing dress up. It led us to try on our mom's heels, put makeup on and wear beautiful dresses. In a lot of ways, it was a key staple of girls thinking of themselves as women.
Pantone ® partnered with Barbie ®, releasing a doll in its signature pink in 2011with the colorDA1984.
As she expanded her resume, Barbie has had over 250 careers - including landing on the moon four years before Neil Armstrong. She also ran for President in 1992 - two decades before Hillary did. Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt. To understand the impact of a color on culture, it has to be studied throughout history. Since Barbie ® didn't start with ties to pink, I had to dig into the history of the brand to see when the change happened and why. To see the production budget so high really surprised me - and an equal marketing budget surprised me even more!
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The court not once, but twice, sided with MCA records, saying that Mattel ® " cannot show that its use of the color pink has acquired secondary meaning'. Source. The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies. This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink.
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