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Naturally, once the movie was a smash hit and Willis was liked by the audience, a new poster was hastily released that featured his likeness. Willis, most famous at the time for the comic TV Series 'Moonlighting', made a perfect ordinary-man-in-an-extraordinary-situation action hero. With little help from the LAPD, wisecracking McClane sets out to single-handedly rescue the hostages and bring the bad guys down. It could also be that non-Bruce-Willis posters were sent out to newspapers by mistake and this was later retconned as producers being afraid of putting up his face. Some information and/or images in this header may be provided either partially or in full from The Movie Database.

The film follows off-duty New York City Police Department officer John McClane (Bruce Willis) who is caught in a Los Angeles skyscraper during a Christmas Eve heist led by Hans Gruber (Alan Rickman) at Nakatomi Plaza. At the end, McClane says "You got a warranty for this (Holly's watch, a gift from Nakatomi Corporation)?

A Direct To Garment printed design on a black 100% cotton regular fit T-shirt, Inspired by the Die Hard movie franchise. Whether you're a collector or just looking for a unique piece to decorate your home or office, we have something for everyone. TV spots make the movie out to sound like a thrill ride at an amusement park; while one has to look through the fine print at the bottom of the page to see any mention of Bruce's name in newspaper ads that scream "On July 15 . There is a comment on a forum mentioning this poster: "When it was released in 1988, the Houston Chronicle Newspaper had a full 2 page print AD for it .

In the end though, Hans is a pure sociopath that even the audience is conned into sympathizing with. But if the studio changed their mind and switched back to using Bruce-Willis-posters nationwide before the movie's wide release (July 15th), one has to wonder why? As nice as it is, an answer posted 10 minutes after asking doesn't necessarily have to be the end of all wisdom. CodyS Well, while the answer is certainly good, there's nothing that says this necessarily is the poster you've heard about and if there might not be more to the rumour your heard. Similar ads were posted on July 12th-14th by The Miami News, The Record, The Philadelphia Enquirer and The Daily News.It's not that he was excluded, but given he was only seen as the comedic character David Addison in Moonlighting the studio was possibly nervous about featuring Willis. Although we know Hans is capable of vile acts, he actually sees those as merely means to a greater and somehow justifiable end. New York City policeman John McClane (Bruce Willis) is visiting his estranged wife (Bonnie Bedelia) and two daughters on Christmas Eve.